Internet Consulting: FabEssentials
Project Span: 2001
The Situation: FabEssentials came to our web experts with a problem that many site owners have today. FabEssentials had a well designed, functionally sound site. They were selling a product that there was an obvious demand for, fabric. They were even keeping site statistics. But, the site statistics showed a problem, low traffic. Everything was right, but no one knew the site was there. The Solution: Our team of web experts consulted with FabEssentials over a course of two weeks, to learn what their business was about. WebXperts coordinated with test groups to ensure the user interface was easy to understand and not acting as a hindrance to the users shopping experience. After this initial discovery process was complete, our web experts worked in real time with the search engine companies to ensure that FabEssentials site was occupying the top spots on the top search engines during the optimum time.As a result of a combination of consulting, testing, and the implementation of WebXperts Guaranteed Site Placement server - FabEssentials was able to increase revenue and traffic four fold in under one month.
