Classified Based Website - Atlanta Attitude
Project Span: 2004-2005
The Situation: A group of entrepreneurs came to WebXperts with a vision to give people in Atlanta a website that would allow them to express their opinions. After months of consulting, WebXperts came up with several viable revenue streams for Attitude Atlanta. It was decided that revenue would come from interactive classified ads, extended memberships, and business listings. Since this was a market that had heavy competition already established, it was decided that Attitude Atlanta would try and create value for its members by giving them functionality for free, while other sites charged their members for the same functionality.
It was essential that the website be scalable and have the ability to be duplicated easily, allowing them to grow into other markets. A complicated offline marketing plan was also to be created that included radio, TV, and billboard spots, all of which had to be developed by the company Attitude Atlanta choose.
The Solution: WebXperts consulted with Attitude America for over six months to refine ideas and make a solid business model. WebXperts created everything from the logo to the complex business rating system that allows registered members to rate their experience at local businesses.
The high-end, custom graphic design combined with subtle touches of tasteful functionality produced a website with custom touches like site colors and sky lines changing depending upon the time of day.
Many comprehensive backend solutions were created. Users are able to administer their forums, classified ads, and keep their information up to date. Businesses are able to manage their online listing with a custom backend tool that allows them to modify graphics and content with a few clicks of a mouse. They are also able to manage graphical banners and choose what topics they would like them to appear with.
